Lead Development

Accuity’s Lead Development solutions help you market your company’s products and services to the correct audience. Accuity filters through all the marketplace data to provide you with only the information you need to make a connection with your ideal prospect.

Companies targeting financial institutions use our indispensable information to:

• Understand and profile the marketplace
• Reach key decision makers
• Identify the most efficient ways to communicate their messages
• Meet and ultimately exceed sales and revenue goals

Accuity’s Lead Development products are the ideal solution for targeted direct mail, sales and market research campaigns directed towards banks, savings and loans, credit unions and trust institutions.

Accuity’s easy-to-use and multi-purposed solutions fit your integrated marketing needs for reaching the financial industry. As the Official Registrar of ABA Routing Numbers, Accuity has its finger on the pulse of the financial industry. We know about mergers and acquisitions, leadership changes, openings and more as soon as they happen. Having access to this information will give you an advantage over your competition.

From targeted mailing lists to market research campaigns, Accuity’s Lead Development solutions can increase your reach and visibility to this key audience giving your sales and marketing efforts a boost.

• Databank—This comprehensive data file features the most detailed information available to assist marketers and sales executives in evaluating and establishing business relationships with professionals in the financial services industry. Whether your data request is based on institution size, type, operation or geographic location, Databank is the file you need.
• Financial Industry Mailing List—Making a great first impression is vital to any marketer. Sending your letters, brochures and other mailings to the correct name, title and address is the first step to making such an impression. With Accuity’s Financial Industry Mailing List, your marketing campaigns will reach your ideal audience.
• Trust Banking Datafile—The Trust Banking Datafile contains indispensable information to boost marketing efforts, internal analysis and many other operations allowing you to research trust banks and find key decision makers.
• Prospector—Prospector was designed by marketers for marketers as an easy-to-use tool for selectively targeting the U.S. financial industry. The ultimate resource for key information you need to enhance your sales and marketing activities, Prospector allows you to segment detailed and accurate financial institution information and generate reports.